The Why Axis Challenge

Participate in the WHY AXIS Challenge!


In their quest to learn about the undiscovered economics of everyday life, Uri and John visit schools, offices, and factories. We'd like you to do the same. Post a photo of yourself with your copy of the WHY AXIS at a location of your choice to our Facebook group for a chance to win our lottery. Our lottery includes prizes such as a private dinner with John, Uri and Freakonomics author Steven Levitt, and/or cash of up to $500.

Full Name:
      E-mail:

We will not share your email address/name with others. We are only asking for your name and email in order to send you the Challenge instructions and to enter you in the lottery / notify you if you are a winner. Please use your full name since that will be used to confirm your Facebook entry. Duplicate entries will be disqualified. Please email any questions to info [at] thewhyaxischallenge [dot] com